North of 40 is a line of cosmetics designed exclusively for skin over 40. 

It's undeniable, as we age so does our skin. Along with the aging process comes gradual changes to the texture, elasticity and appearance of skin and using the right makeup goes a long way to maintaining the very best look as each year goes by.

jocool founder Patricia Lee has personally tried and tested each product in the North of 40 line, enabling the unique ability to recommend products based on having first hand experience with them all. 

From Primers to Pigments, every product in the collection has a description written by jocool, you can read over what we like about them and what makes them fabulous for more mature skin.